<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Joe Unhammer: Writing</title><description>AI engineering, answer engine optimization and SEO.</description><link>https://junhammer.com/</link><item><title>Ask an AI SEO Agency to Show You the Work Behind the Dashboard</title><link>https://junhammer.com/blog/ai-seo-agency-show-work/</link><guid isPermaLink="true">https://junhammer.com/blog/ai-seo-agency-show-work/</guid><description>Ask your AI SEO agency to show its services. They should include technical fixes, content development, business-information updates, and measurement.</description><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate></item><item><title>The Answer Engine Optimization Services You Should Be Paying For</title><link>https://junhammer.com/blog/answer-engine-optimization-services-paying-for/</link><guid isPermaLink="true">https://junhammer.com/blog/answer-engine-optimization-services-paying-for/</guid><description>Compare SEO vs AEO through the work, metrics, and budget decisions that matter. Includes first-party search data and a practical measurement plan.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Hiring an AEO Consultant: The Work and Evidence to Look For</title><link>https://junhammer.com/blog/hiring-an-aeo-consultant-work-evidence-look-for/</link><guid isPermaLink="true">https://junhammer.com/blog/hiring-an-aeo-consultant-work-evidence-look-for/</guid><description>An AEO consultant helps a business improve how its information appears in AI answers. The role can include customer-question research, technical reviews…</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate></item><item><title>SEO vs AEO: What Changes in the Work and the Reporting</title><link>https://junhammer.com/blog/seo-vs-aeo-what-changes-in-the-work-and-the-reporting/</link><guid isPermaLink="true">https://junhammer.com/blog/seo-vs-aeo-what-changes-in-the-work-and-the-reporting/</guid><description>Will SEO or AEO work help customers find you? Which information will help them evaluate your business? Find out in this articel about SEO vs AEO</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Why Your Content Isn&apos;t Showing Up in ChatGPT Answers</title><link>https://junhammer.com/blog/why-your-content-isnt-showing-up-in-chatgpt-answers/</link><guid isPermaLink="true">https://junhammer.com/blog/why-your-content-isnt-showing-up-in-chatgpt-answers/</guid><description>You have a website. You publish content regularly. You rank for some things in Google. But when you ask ChatGPT or Claude about a topic you&apos;ve written…</description><pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets</title><link>https://junhammer.com/blog/how-regional-health-systems-can-compete-in-ai-search-without-enterprise-budgets/</link><guid isPermaLink="true">https://junhammer.com/blog/how-regional-health-systems-can-compete-in-ai-search-without-enterprise-budgets/</guid><description>Major medical centers dominate AI search with their authority, content libraries, and marketing resources. Is AI search competition is worth attempting?</description><pubDate>Sun, 18 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Semantic Search and SEO: How Google&apos;s AI Understanding Changes Content Strategy</title><link>https://junhammer.com/blog/what-is-semantic-search/</link><guid isPermaLink="true">https://junhammer.com/blog/what-is-semantic-search/</guid><description>What is semantic search? It revolutionized SEO, but itmatters more now with AI search. SEO is more than just keywords, it&apos;s about meaning and intent</description><pubDate>Tue, 01 Sep 2020 00:00:00 GMT</pubDate></item><item><title>8 Statistics That Prove Why Answer Engine Optimization Is Crucial in 2026</title><link>https://junhammer.com/blog/8-statistics-that-prove-why-answer-engine-optimization-is-crucial-in-2025/</link><guid isPermaLink="true">https://junhammer.com/blog/8-statistics-that-prove-why-answer-engine-optimization-is-crucial-in-2025/</guid><description>Explore 8 compelling statistics on why Answer Engine Optimization (AEO) is essential in 2025. See the data behind ChatGPT and Perplexity&apos;s growing search…</description><pubDate>Fri, 04 Apr 2025 00:00:00 GMT</pubDate></item><item><title>How AI Search Engines Decide What to Cite (And How to Get on the List)</title><link>https://junhammer.com/blog/how-ai-search-engines-decide-what-to-cite-and-how-to-get-on-the-list/</link><guid isPermaLink="true">https://junhammer.com/blog/how-ai-search-engines-decide-what-to-cite-and-how-to-get-on-the-list/</guid><description>AI Overviews doesn&apos;t rank pages, it builds answers and pulls in sources. This should change how you write and structure your content, compared to traditional…</description><pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Schema Markup for Medical Content: What Works in AI Search vs Traditional SEO</title><link>https://junhammer.com/blog/schema-markup-for-medical-content-what-works-in-ai-search-vs-traditional-seo/</link><guid isPermaLink="true">https://junhammer.com/blog/schema-markup-for-medical-content-what-works-in-ai-search-vs-traditional-seo/</guid><description>With AI search engines becoming the primary information sources for patients, schema markup serves an additional critical function for websites</description><pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate></item><item><title>The Complete Guide to Answer Engine Optimization: Tools, Software, and Strategies That Drive Results</title><link>https://junhammer.com/blog/the-complete-guide-to-answer-engine-optimization-tools-software-and-strategies-that-drive-results/</link><guid isPermaLink="true">https://junhammer.com/blog/the-complete-guide-to-answer-engine-optimization-tools-software-and-strategies-that-drive-results/</guid><description>Answer engine optimization (AEO) has become the cornerstone of modern digital marketing success. Lear which strategies and tools to use here</description><pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate></item><item><title>The Complete Guide to Optimizing Pharmaceutical Content for ChatGPT and Perplexity</title><link>https://junhammer.com/blog/the-complete-guide-to-optimizing-pharmaceutical-content-for-chatgpt-and-perplexity/</link><guid isPermaLink="true">https://junhammer.com/blog/the-complete-guide-to-optimizing-pharmaceutical-content-for-chatgpt-and-perplexity/</guid><description>Patients &amp; healthcare professionals increasingly turn to tools like ChatGPT to research medications, treatment options - here&apos;s how to get featured</description><pubDate>Sat, 01 Nov 2025 00:00:00 GMT</pubDate></item><item><title>The 40-Word Rule: How to Structure Paragraphs for AI Citations in 2026</title><link>https://junhammer.com/blog/the-40-word-rule-how-to-structure-paragraphs-for-ai-citations-in-2026/</link><guid isPermaLink="true">https://junhammer.com/blog/the-40-word-rule-how-to-structure-paragraphs-for-ai-citations-in-2026/</guid><description>Most content written for traditional SEO fails in AI search because it was built for a different reading system. the 40-word rule fixed that problem.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>The Definitive Guide to Answer Engine Optimization (AEO): Strategies for 2026 and Beyond</title><link>https://junhammer.com/blog/the-definitive-guide-to-answer-engine-optimization-aeo-strategies-for-2026-and-beyond/</link><guid isPermaLink="true">https://junhammer.com/blog/the-definitive-guide-to-answer-engine-optimization-aeo-strategies-for-2026-and-beyond/</guid><description>How does Answer Engine Optimization (AEO) improve your content strategy? Our guide covers everything from AEO fundamentals to advanced implementation strategies</description><pubDate>Wed, 07 May 2025 00:00:00 GMT</pubDate></item><item><title>What Is AEO and GEO? The Business Owner&apos;s Guide to Getting Found in AI Search</title><link>https://junhammer.com/blog/what-is-aeo-and-geo-business-owners-guide-ai-search/</link><guid isPermaLink="true">https://junhammer.com/blog/what-is-aeo-and-geo-business-owners-guide-ai-search/</guid><description>Learn how to get found in AI search by understanding what AEO/GEO is. Click here for an in-depth explanation on answer engine optimization and generative…</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>7 First-Party Data Strategies Replacing Cookies in 2025</title><link>https://junhammer.com/blog/data-strategies-replacing-cookies/</link><guid isPermaLink="true">https://junhammer.com/blog/data-strategies-replacing-cookies/</guid><description>Explore 7 powerful first-party data strategies replacing cookies in 2025. Learn how to balance personalization and privacy in a post-cookie marketing landscape.</description><pubDate>Fri, 25 Apr 2025 00:00:00 GMT</pubDate></item><item><title>Healthcare Marketing&apos;s Biggest Challenge: Getting Featured in AI Overviews</title><link>https://junhammer.com/blog/healthcare-marketings-biggest-challenge-getting-featured-in-ai-overviews/</link><guid isPermaLink="true">https://junhammer.com/blog/healthcare-marketings-biggest-challenge-getting-featured-in-ai-overviews/</guid><description>For healthcare marketers, AI creates an urgent question: how do you get your organization&apos;s content featured in these AI-generated responses</description><pubDate>Mon, 17 Nov 2025 00:00:00 GMT</pubDate></item><item><title>How to Build E-E-A-T Signals That AI Search Engines Actually Recognize</title><link>https://junhammer.com/blog/how-to-build-e-e-a-t-signals-that-ai-search-engines-actually-recognize/</link><guid isPermaLink="true">https://junhammer.com/blog/how-to-build-e-e-a-t-signals-that-ai-search-engines-actually-recognize/</guid><description>Everyone talks about E-E-A-T. Few actually understand how AI search engines detect and evaluate these signals. Lear to Implement signals that AI recognizes</description><pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate></item><item><title>The Technical SEO Foundation Every GEO Strategy Needs to Succeed</title><link>https://junhammer.com/blog/the-technical-seo-foundation-every-geo-strategy-needs-to-succeed/</link><guid isPermaLink="true">https://junhammer.com/blog/the-technical-seo-foundation-every-geo-strategy-needs-to-succeed/</guid><description>Generative Engine Optimization requires new thinking about content structure, entity relationships, and AI visibility. Here&apos;s what SEOs need to know</description><pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate></item><item><title>What Health Systems Need to Know About Entity-Based Search Optimization</title><link>https://junhammer.com/blog/what-health-systems-need-to-know-about-entity-based-search-optimization/</link><guid isPermaLink="true">https://junhammer.com/blog/what-health-systems-need-to-know-about-entity-based-search-optimization/</guid><description>Search engines no longer match keywords to pages. They match concepts to entities. For health systems, this changes everything about how patients find you</description><pubDate>Mon, 01 Dec 2025 00:00:00 GMT</pubDate></item><item><title>Why Healthcare Content Needs Different AEO Tactics Than Other Industries</title><link>https://junhammer.com/blog/why-healthcare-content-needs-different-aeo-tactics-than-other-industries/</link><guid isPermaLink="true">https://junhammer.com/blog/why-healthcare-content-needs-different-aeo-tactics-than-other-industries/</guid><description>Answer Engine Optimization works differently for healthcare content. The same tactics that make e-commerce appear in AI responses hurt medical sites.</description><pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate></item><item><title>SEO is dead, long live SEO</title><link>https://junhammer.com/blog/seo-is-dead-long-live-seo/</link><guid isPermaLink="true">https://junhammer.com/blog/seo-is-dead-long-live-seo/</guid><description>SEO is dead they proclaim, as they jump on the latest trend to sell more SEO services. GEO is not replacing SEO.</description><pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate></item><item><title>The 8 Most Effective Strategies for AI-Human Content Collaboration in 2025</title><link>https://junhammer.com/blog/the-8-most-effective-strategies-for-ai-human-content-collaboration-in-2025/</link><guid isPermaLink="true">https://junhammer.com/blog/the-8-most-effective-strategies-for-ai-human-content-collaboration-in-2025/</guid><description>Master AI-human content collaboration with 8 proven strategies for 2025. Learn the optimal balance between AI assistance and human creativity for superior…</description><pubDate>Fri, 21 Mar 2025 00:00:00 GMT</pubDate></item><item><title>User Intent: The Complete Guide to Understanding Search Intent for SEO Success</title><link>https://junhammer.com/blog/user-intent-completet-guide-understanding-search-intent-seo-success/</link><guid isPermaLink="true">https://junhammer.com/blog/user-intent-completet-guide-understanding-search-intent-seo-success/</guid><description>Understanding user intent has become the cornerstone of successful SEO strategies in 2025. When someone types a query into Google, they have a specific…</description><pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate></item><item><title>Keyword Research in 2025: Beyond Traditional SEO</title><link>https://junhammer.com/blog/keyword-research-in-2025-beyond-traditional-seo/</link><guid isPermaLink="true">https://junhammer.com/blog/keyword-research-in-2025-beyond-traditional-seo/</guid><description>Keyword research has evolved far beyond the simple days of finding high-volume, low-competition terms. With AI-powered search engines, voice assistants…</description><pubDate>Fri, 27 Jun 2025 00:00:00 GMT</pubDate></item><item><title>Site Audits: Where SEO Meets User Experience</title><link>https://junhammer.com/blog/site-audits-where-seo-meets-user-experience/</link><guid isPermaLink="true">https://junhammer.com/blog/site-audits-where-seo-meets-user-experience/</guid><description>The traditional separation between SEO and UX is dead. Google&apos;s algorithm updates increasingly reward websites that provide excellent user experiences…</description><pubDate>Fri, 27 Jun 2025 00:00:00 GMT</pubDate></item><item><title>The Ultimate Guide to Getting Your Website Featured in AI Overviews (2025)</title><link>https://junhammer.com/blog/ultimate-guide-getting-website-featured-in-ai-overviews/</link><guid isPermaLink="true">https://junhammer.com/blog/ultimate-guide-getting-website-featured-in-ai-overviews/</guid><description>Learn about schema, content, E-E-A-T, and technical SEO requirements for AI-generated results. Strategies to optimize your website for AI Overviews.</description><pubDate>Tue, 20 May 2025 00:00:00 GMT</pubDate></item><item><title>How Long Does SEO Take to Work in 2025? The Complete Timeline Guide</title><link>https://junhammer.com/blog/how-long-does-it-take-for-seo-to-work/</link><guid isPermaLink="true">https://junhammer.com/blog/how-long-does-it-take-for-seo-to-work/</guid><description>Discover realistic SEO timelines for 2025. Learn how AI Overviews, algorithm updates, and E-E-A-T guidelines affect when you&apos;ll see SEO results.</description><pubDate>Sat, 17 Oct 2020 00:00:00 GMT</pubDate></item><item><title>What is SEO?</title><link>https://junhammer.com/blog/what-is-seo/</link><guid isPermaLink="true">https://junhammer.com/blog/what-is-seo/</guid><description>SEO stands for &quot;search engine optimization.&quot; It&apos;s the practice of optimizing a website to improve its visibility in search engine results pages (SERPs).…</description><pubDate>Sat, 17 Dec 2022 00:00:00 GMT</pubDate></item></channel></rss>