Two practices, one person
AI changed how software gets built and how people find things. I work on both sides of that, so the tool and the visibility plan come from the same person.
Build with AI
Get found by people and AI
- Answer Engine Optimization (AEO)Get your brand cited in ChatGPT, Perplexity, Gemini and Google's AI Overviews, and measure whether it is working.
- SEO Strategy & ContentSearch strategy built on intent research and credible content, for brands in competitive and regulated markets.
- Technical SEO & Site MigrationsAudits, architecture and migrations that protect the rankings you already have, and fix what holds the rest back.
Selected work
Recent builds and the search programs behind the numbers.
- LandmAIn: site intelligence for AI data-center development 5 representative sites screened on one evidence model
- Healthcare SEO: a new spine clinic site that outranked national health systems 14x quarterly search clicks, 2.74K to 39.4K
- B2B e-commerce: SEO and CRO for an industrial manufacturer 200%+ organic traffic, year over year
- Consolidating five healthcare device websites into one 60% more traffic to the main site
Writing
Field notes on AI search, AEO and technical SEO, written from client work. Start with the AEO Playbook or the guides.
About Joe
I was born in Flekkefjord, Norway, moved to Colorado after high school, and served in the US Army, including a deployment to Afghanistan. I studied marketing and aviation at MSU Denver, then spent ten years in agency and in-house search roles, most recently leading SEO and AEO for enterprise healthcare accounts.
These days I write as much code as strategy. I build AI tools for my own projects and for clients, and I use the same discipline on both: clear evidence, honest reporting, and no tactics I would not explain to the client.
Have a project in mind?
Tell me what you are trying to fix or build. I reply within two business days.