Services / technical SEO
Technical SEO & Site Migrations
Audits, architecture and migrations that protect the rankings you already have, and fix what holds the rest back.
The foundation everything else sits on
Content and AEO work only pay off if search engines and AI crawlers can reach, render and understand your site. Technical SEO is that foundation: architecture, crawl paths, speed, structured data and clean signals about which page is the right answer.
Migrations without the traffic cliff
Migrations are where sites lose years of work in a weekend. My process:
- Inventory. Crawl every URL and pull 16 months of Search Console data so we know what earns traffic and links.
- Decide. Keep, merge, refresh or retire each URL, with the data in front of us.
- Map. One-to-one 301 redirects to the most relevant new page, never a blanket redirect to the home page.
- Test. Staging crawls, redirect checks and schema validation before launch.
- Monitor. Daily Search Console checks for the first weeks after launch, with fixes the same day.
I used this process to consolidate five healthcare device sites into one and to rebuild the site you are reading now.
Audits that get implemented
Audit tools produce hundreds of warnings. Most do not matter. I deliver a short list ranked by impact and effort, written so your developers can act on it, and I stay involved until it ships.
Related work
- KUS-USATechnical product pages, content hubs and conversion fixes lifted organic traffic over 200% and direct-sales conversion from 2.8% to 4.5%.
- Healthcare device manufacturerFive separate websites merged into one WordPress site without losing organic visibility, with 60% more traffic and 130% more conversions.
Questions
Will a website redesign hurt my SEO?
It can, but it does not have to. Rankings drop when URLs change without redirects, content gets cut without a plan, or the new templates hide content from crawlers. A migration plan with a full URL inventory, a redirect map, pre-launch testing and Search Console monitoring after launch prevents most of that.
What is included in a technical SEO audit?
Crawlability and indexation, site architecture and internal linking, page speed and Core Web Vitals, structured data, duplicate and thin content, international setup where relevant, and AI crawler access. You get a prioritized list of fixes ranked by impact and effort, not a dump of every warning a tool reports.
Should I delete old blog posts?
Sometimes. Pruning or merging posts that get no traffic, duplicate each other or no longer fit your business can strengthen the pages that matter. The key is deciding post by post with Search Console data and redirecting anything that has links or rankings.
Further reading
Need help with technical SEO?
Email brubeckunhammer@gmail.com or use the project form. Tell me where things stand and what a good result looks like.