About Joe Unhammer
I’m Joe. My full name is Jostein Brubeck Unhammer, but nobody outside Norway gets it right on the first try.
What I do now
I build AI tools and run search programs, usually for teams that need both. On the AI side, I design and build LLM applications, agents and data products, most visibly LandmAIn, a site-intelligence tool for AI data-center development. On the search side, I lead SEO and answer engine optimization strategy, recently for enterprise health systems and non-profits.
The two practices feed each other. Building AI systems taught me how they read, rank, and cite content. Ten years of search work taught me what businesses need from technology: measurable results, honest reporting, and nothing that falls apart under scrutiny.
How I got here
I was born in Flekkefjord, Norway, with dual Norwegian and US citizenship. After high school, I moved to Colorado, where I have family, to teach snowboarding. A few years later, I joined the US Army and spent half of my active duty in Afghanistan.
After the Army, I used the GI Bill to study marketing and aviation and aerospace management at MSU Denver, while working in the drone and GIS industry. That is where I found that I cared less about any one industry and more about how businesses get found and grow.
From there, I spent a decade in search: Senior SEO Strategist at Spinutech, SEO Manager at Real FIG Advertising, and SEO/AEO/GEO Manager on enterprise healthcare, life sciences and retail accounts at Merge, alongside my own consulting clients. Currently, I work at Whole Whale where I’m honing my AI engineering skills while guiding SEO/AEO strategy for several non-profits.
How I work
- Evidence over opinion. I do not run a strategy because someone feels it should work. I want data, and I report results the same way whether they are good or bad.
- Write creatively, work analytically. Strong content and careful measurement are the same job.
- Honest marketing. I work best with companies that have a good product and want to market it honestly. No tricks, no inflated promises.
- AI as a tool, judgment stays human. I use AI every day for research, code, and production. Strategy, review, and accountability stay with people.
Skills and tools
AI and engineering: Claude and Claude Code, OpenAI and Gemini models, Python, LLM application and agent design, Cloudflare Pages and Workers, Astro, HTML, JSON and PHP.
Search: technical SEO audits, AEO and GEO, healthcare SEO, international SEO and hreflang, schema, site migrations, content strategy, competitor analysis.
Tools: Google Search Console, GA4 and GTM, Screaming Frog, Ahrefs, Semrush, Conductor, Lumar, AI visibility tools, WordPress, ArcGIS and Esri.
Want the details? Read my resume or get in touch.