Writing
Notes from client work on AI, answer engines and search. The guides are the long references; everything else is shorter and more specific.
Guides
- Semantic Search and SEO: How Google's AI Understanding Changes Content Strategy
- The Complete Guide to Answer Engine Optimization: Tools, Software, and Strategies That Drive Results
- The Definitive Guide to Answer Engine Optimization (AEO): Strategies for 2026 and Beyond
- User Intent: The Complete Guide to Understanding Search Intent for SEO Success
- What is SEO?
All posts
- Ask an AI SEO Agency to Show You the Work Behind the Dashboard
- The Answer Engine Optimization Services You Should Be Paying For
- Hiring an AEO Consultant: The Work and Evidence to Look For
- SEO vs AEO: What Changes in the Work and the Reporting
- Why Your Content Isn't Showing Up in ChatGPT Answers
- How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets
- 8 Statistics That Prove Why Answer Engine Optimization Is Crucial in 2026
- How AI Search Engines Decide What to Cite (And How to Get on the List)
- Schema Markup for Medical Content: What Works in AI Search vs Traditional SEO
- The Complete Guide to Optimizing Pharmaceutical Content for ChatGPT and Perplexity
- The 40-Word Rule: How to Structure Paragraphs for AI Citations in 2026
- What Is AEO and GEO? The Business Owner's Guide to Getting Found in AI Search
- 7 First-Party Data Strategies Replacing Cookies in 2025
- Healthcare Marketing's Biggest Challenge: Getting Featured in AI Overviews
- How to Build E-E-A-T Signals That AI Search Engines Actually Recognize
- The Technical SEO Foundation Every GEO Strategy Needs to Succeed
- What Health Systems Need to Know About Entity-Based Search Optimization
- Why Healthcare Content Needs Different AEO Tactics Than Other Industries
- SEO is dead, long live SEO
- The 8 Most Effective Strategies for AI-Human Content Collaboration in 2025
- Keyword Research in 2025: Beyond Traditional SEO
- Site Audits: Where SEO Meets User Experience
- The Ultimate Guide to Getting Your Website Featured in AI Overviews (2025)
- How Long Does SEO Take to Work in 2025? The Complete Timeline Guide