Joe Unhammer AI engineering & search

Resume: Joe Unhammer

Jostein (Joe) Unhammer, Denver, Colorado. LinkedIn · landmain.io · Email

Summary

AI solutions builder and search strategist with more than ten years of experience turning data, automation and search into measurable growth. Founder of LandmAIn, an AI-powered land intelligence platform for data center and energy site selection. Builds agentic AI tools, including chat functions, automations, plugins, browser extensions and Claude skills, that turn repeatable agency work into software, and leads answer engine optimization (AEO) and technical SEO for enterprise healthcare systems. Background spans US Army geospatial intelligence, GIS and drone-industry marketing, and enterprise search.

Core skills: agentic AI and automation, AEO and GEO, technical SEO, LLM chat functions, Claude skills and MCP, software development, geospatial and land analysis, GIS.

Experience

LandmAIn: Founder

Denver, September 2026 to present

  • Started and built LandmAIn, an AI-powered land intelligence platform for data center, industrial, solar and storage site selection.
  • Built an end-to-end workflow from regional search and shortlisting to parcel-level investigation (terrain, slope, infrastructure distances) to a reviewable site brief.
  • Designed an evidence layer that ties every finding to a dated, inspectable source and flags items that still need utility or jurisdiction confirmation.
  • Publish market research on Colorado power and land-use policy, including Xcel Energy’s large-load tariff proceeding and Front Range data center permitting.

Whole Whale: AI Search Strategist

Remote, March 2026 to present

  • Build agentic AI tools and automations that take repeatable agency work off the team, from research and content QA to client reporting.
  • Develop custom plugins, browser extensions and Claude skills that package the agency’s SEO and AEO processes into reusable, one-click workflows.
  • Design and build conversational chat functions for client websites and internal teams.
  • Automate recurring analytics and client reporting, turning GA4 and Search Console data into ready-to-send deliverables.
  • Lead AEO strategy for nonprofit and social-impact clients, structuring content and schema so AI answer engines cite client organizations.
  • Document and standardize AI processes so non-technical staff can run them reliably.

Merge: SEO/AEO/GEO Manager (contract)

Denver, February 2025 to March 2026

  • Led AEO and technical SEO for enterprise healthcare accounts, including Baptist Health Systems and Healthfirst NY: technical audits, schema strategy and roadmaps built for AI answer engines as well as traditional search.
  • Designed and built AI chat functions for hospital systems, helping patients navigate services and care information conversationally.
  • Developed agentic AI solutions for agency and healthcare clients that automate auditing, content QA and reporting.
  • Pioneered the agency’s AEO/GEO practice for healthcare clients, securing a significant retainer expansion.
  • Grew client account scope 50% within six weeks.
  • Built custom auditing frameworks on top of Screaming Frog and Google Search Console to surface architecture, schema and crawl issues at scale.
  • Led technical SEO for major website migrations and replatforms, from pre-migration risk planning through post-launch monitoring.
  • Led multi-country technical SEO for Champion Petfoods across Asia Pacific and EMEA, including hreflang and localized content frameworks.

Spinutech: Senior SEO Strategist

Remote, January 2020 to November 2024

  • Increased a client’s e-commerce sales 115% across B2B and B2C channels.
  • Led website migrations and launches for enterprise clients: pre-launch crawl audits, redirect mapping and canonical architecture through post-launch monitoring of index coverage, crawl behavior and traffic recovery.
  • Managed international SEO for Panavision across multiple country sites.
  • Launched and optimized more than 15 client websites, growing each site’s traffic more than 900% within six months.
  • Grew healthcare client Citrus Spine from about 200 to more than 22,000 monthly clicks and lifted leads 300% in a year (case study).
  • Identified market gaps through competitor analysis that captured 25% more market share for key accounts.
  • Mentored five junior SEO strategists, improving team productivity 25%.

CompassData, CompassDrone and CompassCom: Marketing Manager

Centennial, Colorado, May 2015 to January 2020

  • Built an SEO-focused strategy for the GIS and surveying division, growing paid ad traffic 900% and improving return on ad spend 35%.
  • Grew organic traffic 150%, making organic the largest inbound acquisition channel.
  • Earned high-authority links from esri.com and dji.com, lifting web traffic 90%.
  • Created the SEO roadmap and content strategy for compasscom.com, raising inbound leads 40%.
  • Managed B2B sales of DJI Enterprise products, growing annual sales 20%.

US Army: Fire Support, Personal Security and Geospatial Intelligence Analyst

Various locations, April 2010 to November 2018

  • Directed more than 250 fire support missions as a forward observer, with a 95% mission success rate.
  • Distinguished Honor Graduate in a cohort of 50+ at the Joint Fires Observer course.
  • Provided personal security for 20+ senior DoD and DoS officials in Afghanistan with zero security incidents.
  • Analyzed geospatial intelligence for more than 100 mission briefs after advanced geospatial training at Fort Carson and Buckley Space Force Base.
  • Trained 15+ junior soldiers, cutting mission prep time 20%.

Education

BS, Marketing and Aviation & Aerospace Management, MSU Denver, 2015 to 2018

Technical competencies

  • AI and automation: agentic workflows, LLM chat functions, Claude skills and MCP connectors, plugins, browser extensions, automated reporting
  • Development: JavaScript, HTML, JSON, PHP, REST APIs, WordPress
  • Geospatial and mapping: ArcGIS, Esri, parcel and terrain analysis, infrastructure proximity screening, DJI Enterprise
  • Search and AEO: Google Search Console, GA4 and GTM, Screaming Frog, Ahrefs, Semrush, Lumar, Conductor, schema, hreflang, site architecture
  • Strategy and analysis: E-E-A-T and YMYL content strategy, competitor analysis, persona development, Google Ads ROI optimization

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