Work / Merge (enterprise healthcare clients)
AI chat functions for hospital systems
Conversational AI that helps patients find services and care information, built alongside AEO and technical SEO programs for enterprise health systems.
- 50%
- account scope growth in six weeks
- AEO
- practice launched for healthcare clients
The problem
Hospital websites are large, and patients usually arrive with a specific question: which location offers a service, how to get care, what to expect. Navigation menus and site search often fail them, and health information has to be accurate and carefully sourced.
What I built
At Merge, I designed and built AI chat functions for hospital systems that help patients navigate services and care information conversationally. The goal was simple: get patients to the right service, location or care information faster than menus and site search could.
I also developed agentic AI tools for agency and healthcare clients that automate auditing, content QA and reporting.
The search program around it
The chat work sat inside a larger program. I led AEO and technical SEO for enterprise healthcare accounts including Baptist Health Systems and Healthfirst NY, with technical audits, schema strategy and roadmaps built for AI answer engines as well as traditional search. I pioneered the agency’s AEO/GEO practice for healthcare, which secured a significant retainer expansion, and grew one account’s scope 50% within six weeks.
Read more about healthcare AEO and AI engineering.