Services / SEO
SEO Strategy & Content
Search strategy built on intent research and credible content, for brands in competitive and regulated markets.
Strategy before tactics
Good SEO starts with what people are actually trying to do when they search. I build every program on search intent research, then decide what to create, what to fix and what to cut.
That approach grew a Florida spine clinic’s search clicks more than 14 times in a year, to the point it outranked national health systems for core terms. It worked because the content was specific, credible and written for patients, not because of tricks.
What I handle
- Research. Keywords, intent, competitors and the gaps they leave open.
- Content. Topic clusters, briefs and pages that earn authority instead of chasing algorithm updates.
- On-page. Titles, structure, internal linking and schema on every priority page.
- Local and international. Google Business Profile, citations, hreflang and regional content.
- Reporting. Numbers tied to leads and revenue, explained in plain language.
SEO that holds up in AI search
Everything I build for classic SEO is also structured for answer engines. The same habits that win citations in AI answers, such as direct answers, clear structure and credible sourcing, also tend to lift rankings.
Related work
- Citrus Spine ClinicA new Florida spine clinic site grew from 2.7K to 39.4K quarterly search clicks and outranked Cleveland Clinic and Johns Hopkins for spine terms.
- KUS-USATechnical product pages, content hubs and conversion fixes lifted organic traffic over 200% and direct-sales conversion from 2.8% to 4.5%.
- Healthcare device manufacturerFive separate websites merged into one WordPress site without losing organic visibility, with 60% more traffic and 130% more conversions.
Questions
How long does SEO take to work?
Most sites see early movement in three to six months and compounding results in six to twelve, depending on competition, site health and how much content needs to be built. New sites in competitive fields take longer. I set milestones for each quarter so progress is visible before rankings fully arrive.
What industries do you work with?
Most of my experience is in healthcare, legal, finance, manufacturing and e-commerce, including enterprise brands and smaller specialist businesses. Regulated industries are a particular focus because the content standards are higher and the margin for error is smaller.
Do you write the content or just the strategy?
Either. I can deliver the strategy, briefs and editing for your writers, or produce the content with subject-matter experts reviewing for accuracy. In healthcare, clinician review is always part of the process.
Further reading
Need help with SEO?
Email brubeckunhammer@gmail.com or use the project form. Tell me where things stand and what a good result looks like.