Work / Whole Whale
Agentic AI tools that turn agency work into software
Plugins, browser extensions, Claude skills, chat functions and reporting automations that package an agency's SEO and AEO processes into one-click workflows.
- 1-click
- SEO and AEO workflows packaged as reusable tools
- GA4 + GSC
- client reports generated automatically
The problem
Agencies repeat the same skilled work for every client: research, content QA, audits and monthly reporting. It is valuable work, but much of it follows a process that can be written down, and every hour spent on it is an hour not spent on strategy.
What I build
As AI Search Strategist at Whole Whale, a digital agency for nonprofit and social-impact organizations, I turn those repeatable processes into software.
- Agentic tools and automations that handle research, content QA and reporting steps the team used to do by hand.
- Custom plugins, browser extensions and Claude skills that package the agency’s SEO and AEO methods into reusable, one-click workflows.
- Conversational chat functions for client websites and internal teams.
- Automated reporting that turns GA4 and Search Console data into ready-to-send client deliverables.
- Documentation and process design so non-technical staff can run the tools reliably.
Search strategy alongside the tools
I also lead AEO strategy for the agency’s nonprofit clients, structuring content and schema so AI answer engines cite those organizations. Building the tools and running the strategy in the same role means the automation reflects how the work is actually done.
See AI engineering and AI consulting for how this applies to your team.